# MASLOW'S #HIERARCHY #THEORY #MARKETING

#MASLOW'S HIERARCHY       THEORY

SELF ACTUALIZATION
                  |
      SELF ESTEEM
                  |
      SOCIAL NEEDS
                  |
         SECURITY
                  |
        BASIC NEED
SELF ACTUALIZATION- Personal growth and fulfillment
SELF STEEM- Status, achievement, responsibility and reputation.
SOCIAL NEEDS- Belongingness and love need {family, friends, love, affection}
SECURITY- Security need {job security}
BASIC NEED -Food, cloth, shelter.