PLC MODEL
(PRODUCT LIFE CYCLE)
1. INTRODUCTION
2. GROWTH
3. MATURITY
4. DECLINE
Introduction-
Product launch in the market its introduction part. In introduction level cost
is high profit is low and advertisement more.
Example- when jio enter in the market
Growth
level -profit is high cost is low example-
jio
Maturity- product survival in the market.
Decline-
After maturity product toward decline
Example-
that time Maggi is ban then it move toward decline process but after renovate decline
process went to growth process.
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